Yet another Box Hill tower wants to rise from the ashes

The last  30 plus storey tower of about 3 years ago  got defeated  and now here we go again.   Last time Matthew Guy, in opposition,   was, very correctly, on TV against it.    See the video on MARVELLOUSMELBOURNE.ORG
Here is the latest.  Why do designers put up  such unattractive buildings?

http://www.theage.com.au/victoria/box-hill-plans-for-same-tower-different-storeys-20120608-201r5.html